Free with Chris Anderson

When
Thursday 2nd July, 2009, 1pm – 3:30pm
Where
Institute of Contemporary Arts, The Mall, London, SW1Y 5AH
URL
http://www.ica.org.uk/Free%20with%20Chris%20A
Cost (£)
10
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Old economic models are gradually giving way to a flood of free goods - everything from newspapers to DVDs, T-shirts to flights. In his new book Free, editor-in-chief of Wired magazine and author of The Long Tail Chris Anderson explains exactly how new technologies have made this possible. What happens when so many goods can be produced for more-or-less nothing? And what happens when those things are then made available to the consumer for free? At the ICA, Anderson defends his radical vision of a new economy.

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